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If you clicked on this article, it probably means that Swatch didn’t select you as one of the 1,969 lucky people who can buy the MoonSwatch Mission To The Moon 1969 with its Moonshine Gold dial, hands, and pushers. If it is of any comfort to you, none of us at Fratello got one…
A closer look at an underrated traveler watch with a surprising execution from the brand.
Welcome to another episode of Fratello On Air! This week, Mike is in Florida, and Balazs is in Hungary. But we’re here for you! In today’s discussion, we tackle a listener suggestion. We’re talking about entry-level watches and how brands approach this. Hint: it’s very differe…
Astronomical watches are part of Ulysse Nardin‘s identity, and Dr Ludwig Oechslin, like no other, shaped this chapter of the manufacture’s history. Shortly after entrepreneur Rolf Schnyder acquired the brand in 1983, he challenged the Swiss astronomer, mathematician and watchm…
The Chinese watch brand CIGA Design expands its most industrial line, the Hunter, with warmer tones. New Sand Gold, Rose Gold, and Brown Gold configurations allow the new Hunter Vintage to soften and bring warmth to the collection’s openworked design. The three colorways draw…
Like many affordable watch brands these days, American Fossil has been leaning heavily into collaboration timepieces that celebrate themes and characters from pop culture. Fossil has been doing this for decades, but circa 2026, the “collab watch” is having a renaissance across…
The Citizen Tsuyosa is one of the strongest contenders in the affordable automatic sports watch segment. Launched in 2022, the collection has steadily expanded with new sizes, colours and specifications, most recently gaining a more adventurous personality with the 100m water-…
Recent financial statements by industry institutions and groups have been on the positive side, with what seems to be a comeback of growth, after a couple of rather difficult years for the watch industry. Indeed, Richemont reported sales up by 20% for its first quarter of 2026…
Making a dive watch stand out today is genuinely tough. The archetype has been reinterpreted so many times that most releases blur together. The Aera D-1 Diver, however, managed to catch my attention with its less-is-more design philosophy. This modern diver uses fairly minima…
Over the last few years, Serica has emerged as one of these small indies or microbrands that has a real identity, seemingly right out of the gate. We often talk about brand like Ming, or Brew, or SpaceOne as new independents that are approachable and have a very distinct desig…