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Microbrands have come a long way. What were once largely associated with inexpensive, enthusiast-driven watches have developed into a much broader part of the industry. Today, small brands are experimenting with materials, movements, manufacturing techniques, and design in way…
Straum hits the great outdoors with a new watch and a new direction.
It’s somewhat hard to believe (well, hard for me to believe, anyway) but 2026 marks the ninth year of Ming. If you had told me in the earliest days of the brand in 2017 that less than a decade later they’d factor in as one of the more important independent watch brands of thei…
Maison Alcée teams up with MB&F and designer Maximilian Maertens on an extraterrestrial-inspired clock you can build yourself.
Luminox marks the release of its new Pacific Diver with Force Blue, in support of the organization's ongoing efforts to restore and protect Miami's reef ecosystems.
The Atelier Wen Inflection collection (2025) marked an important step up for the brand, with its complex, fully curved case, an integrated bracelet made almost entirely from tantalum, high-end dials, and a customised movement supplied by Girard-Perregaux. For Geneva Watch Days…
Truth be told, the original Atelier Wen Inflection already felt like a statement. A young brand executing an integrated-bracelet sports watch in 99.9% pure tantalum, pairing it with grand feu enamel, and backing it with a customized Girard-Perregaux movement was ambitious. Now…
Babin previews this year's Geneva Watch Days and makes the case for what sets the gathering apart from other watch industry events.
With the introduction of its BR-01 model in 2005, Bell & Ross took flight with its graphic, cockpit-inspired design language, translated into the brand’s signature circle-within-a-square geometry. In 2019, the brand ventured into less military, more urban terrain with its BR-…
When it comes to watches, “weird, wonderful, and complicated” rarely mix well with “value,” which makes Xeric such a fun anomaly of a brand. Not afraid of odd-shaped cases, wild colors, and unique ways of telling time, Xeric has forged a catalog unlike any other brand’s. You w…