
Twelve on Time is a conversation series that invites leading personalities from the watch industry to step beyond their work and speak more personally about their relationship with time, creativity, and craft. Through a set of twelve questions, the column aims to lift the veil…

2026 is a fascinating year for Baume & Mercier. This is the year the company transitions ownership from the Richemont Group to the Damiani Group. That leads to a number of unknowns, but also opportunity for optimism. The storied Baume & Mercier brand has so much history and po…

Customisation or unique pieces are nothing new in the Swiss watch industry, but are usually reserved for high horology or smaller ateliers, necessitating a level of flexibility that more established and mainstream brands can hardly achieve. That said, we had the opportunity to…

If you don’t like what you see, ask the maker to make something just for you. That’s sort of the principle behind bespoke watches. And all the historical high-end watchmakers have plenty of experience with that because custom-made timepieces are exactly how the watchmaking ind…

Another Friday, another list! This week, we follow up on last week’s list that was based on a discussion we had on Fratello Talks three weeks ago. In that episode, Robert-Jan, Nacho, and I discussed the ultimate decade for watches. RJ and I chose the ’90s as our favorite becau…

Over the past few years, we have seen great changes within the Blancpain Fifty Fathoms lineup. The brand celebrated the 70th anniversary of its iconic diver in multiple “acts.” On top of that, Blancpain created a full collection of Fifty Fathoms models in different sizes, offe…

In the span of six short years, independent brand Studio Underd0g has positioned itself as a leader in the contemporary British watchmaking wave. Founded by designer Richard Benc in 2020, the brand quickly made a name for itself in the industry with an irreverent and cheeky st…

This week on Superlative, aBlogtoWatch founder, Ariel Adams, is joined by author and journalist Gabe Oppenheim to discuss his book Borrowed Time and the complicated history behind the modern watch industry. Gabe explains how his research on intellectual property led him deep i…

To say that the PRX collection by Tissot is wide would be a genuine understatement… The range is vast, comprising classic automatic versions, quartz models, several sizes (40mm, 38mm, 35mm and even 25mm recently), standard steel editions, but also unexpected materials (titaniu…