
Microbrand watch releases can often be both fun and frustrating at the same time. You get all excited about the original design, the attractive price point, and the brand’s sympathetic founder. However, if there’s only a limited number of pieces available or a tight order wind…

Spending some time with this year's newest releases, and a look into what's coming up for Apple Watch.

This week on SUPERLATIVE, Ariel Adams is joined by Thomas J. Sandrin, founder of WatchDNA, to discuss what defines a watch brand and how consumers navigate an industry with more choices than ever. Thomas shares his journey from more than a decade with the Swatch Group and Hami…

Watch collaborations have saturated the market in recent years, but when I heard Jeff Koons was getting involved in designing a model, my ears perked up. His Celebration series featuring his Balloon Dog sculptures makes up one of the most memorable works of art to emerge in my…

A tasty new collaboration that's fishy from the dial to the strap.

Since its launch, British independent brand Studio Underd0g has built a strong following with colourful, playful interpretations of familiar watchmaking formats and through collaborations with brands like H. Moser & Cie for the Passion Fruit, or the more accessible Gimlet with…

Watches and Wonders 2027 is still months away, but the specifics of the event are beginning to come into clearer focus. News broke this morning that the roster of brands has grown once again, and now numbers 75 in total. It had previously been announced that Breitling (along w…

They say time is a flat circle… but does it have to be? For Ikepod, the brand’s design language was built upon the circle — from the original Seaslug to the iconic Hemipode, a lugless, circular form has been a hallmark of the brand. Yet, Ikepod is, above all else, a design hou…

In 2014, the Foundation Haute Horlogerie (FHH) introduced the FHH Academy, a series of courses that span the fundamentals of watchmaking to culture and heritage as well as more advanced technical curriculums, catering to both industry professionals and enthusiasts. One of the…