
New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! In this episode of SUPERLATIVE, aBlogtoWatch founder and our host, Ariel Adams, sits down with Frederic Gasser, President of B.R.M North America, to discuss the unconventional story of bringi…

What is it that makes a great “summer watch?” Every year, it seems, enthusiasts and media alike spend significant time and effort trying to define this nebulous concept, in a way that rarely happens for other seasons. For example, who’s ever heard of an “autumn watch?” The gen…

Over the last few years, boutique watch brands have increasingly turned to traditional heritage and artisanal craftsmanship to stand out in a crowded market. Yet few have captured the imagination of enthusiasts quite as rapidly as Kiwame Tokyo. Founded by Masami Watanabe, a ve…

This Sunday (July 19, 2026), RZE is teaming up with aBlogtoWatch and the outdoor travel/photography gear company Peak Design to host a Gear Swap and raffle in Los Angeles, California. Those of you who are local to the Vancouver area may have attended RZE’s inaugural Gear Swap…

Japan’s Casio and Pokémon have once again collaborated for a special edition G-Shock timepiece that celebrates the 30th anniversary of the first Pokémon video game, which was released for the Nintendo Game Boy in 1996. This colorful and well-designed collaboration watch is the…

Few watch brands are as closely intertwined with the world of professional diving and military maritime service as YEMA. Founded in 1948 in Morteau, France, the brand has spent decades building purpose-driven tool watches for divers, aviators, racing drivers, and military pers…

For 2026, Swiss Jaeger-LeCoultre releases a new limited-edition version of the Duometre Heliotourbillon Perpetual that originally debuted in 2024 (aBlogtoWatch hands-on with the original gold model). The new model is the reference Q6206150 Duometre Heliotourbillon Perpetual Pl…

We recently had a press release come through for a brand selling a tourbillon-equipped watch for $25,000. The copy was exactly as ridiculous as you’d expect, the kind of bloviating a grade school bully does about how much their dad makes, but about technical prowess and such.…

After an impressively strong suite of releases in the first half of 2026, independent French marque Baltic seems poised to capture a broader swath of the enthusiast market. Instead of a bombastic, exotic spectacle, though, the brand’s latest offering treads more familiar groun…